Hollywood has always loved recognizable stories, but intellectual property has become more important than ever. Today, a successful movie is rarely viewed only as a…
Hollywood loves a giant movie. Superheroes, video-game adaptations, action franchises, and effects-heavy spectacles can generate hundreds of millions of dollars and dominate entertainment conversations around…
Predicting movie success has never been easy, but today’s theatrical market can make the job feel almost impossible. A familiar franchise can disappoint while an…
A successful movie can make money for a studio once. A successful franchise can keep generating value for decades. That difference explains why Hollywood’s largest…
